The built asset industry has long struggled to keep pace with digital transformation, especially among small to mid-sized firms. Digitalization efforts are often reactive triggered by project demands or ad hoc rather than embedded in an organization’s long-term strategy. Many firms adopt technology without aligning it to business goals, resulting in inefficiencies, underused tools, and fragmented workflows, this "tail wagging the dog" approach places tools ahead of operations.
Compounding the issue is man firms frequently lack access to knowledgeable advisors who understand both the technology and the operational realities digitalization of the AECOO sector. Without this support, digital transformation becomes piecemeal, often stalling after initial deployment.
BIM DnA Group was founded to address these gaps. Our work shifts organizations from reactive to proactive by embedding digital thinking into core business functions. We do this through structured assessments, upskilling, bespoke roadmaps, and strategic advisory services that help leadership teams align technology with purpose. By combining deep domain knowledge with a business-first lens, BIM DnA helps clients transform how they plan, deliver, and maintain their projects in a digital economy. To develop a future where all stakeholders in the built asset industry intentionally and methodically create, contribute, and maintain quality data about the natural and built environment to enable social well-being and sustainability.
Our approach is increasing awareness and knowledge through education and coaching and experience-based guidance within our client’s organization, by measuring strategic objectives and implementing standardized processes.
